SA SU PHI

SA SU PHI is the brainchild of Sara Ferrero (SA) and Susanna Cucco (SU), born from shared visions, taste and aesthetic proclivities, and the common quest for a golden ratio (PHI) that brings effectiveness, ease and expressiveness within the feminine wardrobe.

SA SU PHI stands for items that while retaining a bold sense of simplicity mould to the personality and needs of the wearer, offering an upbeat sense of properness through graphic, purist, architectural shapes that are rich in meaningful details.

The PHI as golden ratio brings within the SA SU PHI language an architectural ethos. The approach to garment-making relies on a study of volumes, a balance of full and void, a play with light that is inherently linked to modern architecture in the reductionist spirit that maximizes line and texture. So is the sense of permanence.

SA SU PHI as ça suffit: it's enough, in French. A golden ratio that means less but better, clean but more expressive, simple but more courageous. Authentic and modern, beyond time and the fickleness of trends.