Supergoop!
Holly Thaggard founded Supergoop! in 2007. Specializing in sun protection products, Thaggard's goals for Supergoop! include: creating sun protection products that people want to wear every day, “deseasonalizing” SPF and making it something people will wear all year long, educating people on the importance of sun safety, and providing sheer sun protection for all. All Supergoop! products are 100% clean and cruelty free.