XÍRENA is a lifestyle brand designed in Los Angeles whose roots reach from California in the 70’s to the coastal town of Formentera, Spain. Founded by creative director, Dierdre Roffoni, XÍRENA (pronounced SUH- REN –UH) means ‘mermaid’ in Spanish and finds its essence in carefree styling that is both easy and effortless. XÍRENA is free spirited and uncomplicated -- clothing that moves and breathes with you. Classic, casual pieces that go everywhere, anytime.