Introducing: Faithfull the Brand

From the shores of Bali, Indonesia, we are happy to announce the arrival of the newest brand to land at Dress, Faithfull The Brand, part of our Resort 2022 Collection.
Over the next week, we will unveil Faithfull’s El Sol Collection, an homage to surf culture and the feminist spirit of the1960’s that has us daydreaming of balmy temperatures, easy summer living and packing for a winter getaway. The brand’s founders, Australian Sarah-Jane Abrahams and Norwegian Helle Them-Enger, who met in Bali, merged their backgrounds and love for travel to create the elegant, playful, retro inspired pieces that we will all be craving as the winter season sets in around us here in New England.

A recently certified B Corp, Faithfull the Brand is deeply committed to sustainability across every facet of the brand’s operations, producing their entire line in Bali using hand dying and hand printing techniques. 
What struck us, in addition to the beautiful product, is the meticulous craftsmanship and local integrity of each piece. Working with more than 1,000 artisans across Bali, Faithfull proudly supports the local manufacturing there and preserving the artisanal skills of Indonesia. "Their expertise is integral to the design and execution of our collections. As all Faithfull products are handmade from beginning to end, this craftsmanship is part of the DNA of the brand.”

Faithfull shares our love and appreciation for our local community, beautiful fabrics and femininity.

Click here to preview the new collection that will be arriving at Dress mid-December 2021. Should you wish to be notified by email of the arrival of the collection, please email us at As always, for all the latest happenings at Dress, follow us on Instagram: @dressboston.