Frame is a collection of essential everyday wear which brings together the quality and heritage of manufacturing in Los Angeles with a London sense of cut and fit. Originally launched with a focus on denim only, Frame has developed into a ready to wear brand, embodying the founders restrained aesthetic, ideals and relentless search to achieve effortless perfection. Directed from its offices in Culver City, Los Angeles and Shoreditch, London, Frame is known for its fabric-first approach to design and the company's meticulous attention to detail in the development process.