Born in Los Angeles, California, James Perse's childhood was split between the beach, the hockey rink and the floor of his father's innovative Los Angeles boutique, Maxfield. Ironically, sports led Perse to his first foray into fashion. Obsessed with baseball caps, he could never find one that was well designed - with quality construction, shape, fabric and coloring. Perse would later launch a t-shirt line, which would lead to his namesake collection of women's knits, and later a ready-to-wear collection. Perse's personal design philosophy and aesthetic - low maintenance high fashion - emphasizes elegance and comfort, pairing sophistication with simplicity.