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SALONI was founded in 2011 by London-based contemporary designer Saloni Lodha. The brand subtly draws on the designer’s Indian heritage, re-interpreting prints, silhouette and color in a modern way. Born in India, Saloni studied in Mumbai and later moved to Hong Kong and London before returning to Hong Kong where she now lives. She says, ”I always keep in mind my Indian heritage while designing but don’t translate it literally into our clothes. I think the way we as a brand celebrate bold colors and patterns is our way of bringing the spirit of India into the collections.”