Longtime friends and self proclaimed denim soulmates, Kelly Urban and Misty Zollars founded AMO in 2014 out of a personal desire and void in the market. "We couldn't find the jeans we wanted to wear" both stated, "We absolutely love vintage jeans, but we find that they rarely fit well and are often uncomfortable. We wanted that vintage look, but also wanted a jean that fit perfectly, and that felt good on. So we set out to create a modern, vintage inspired denim collection that combined the best of both worlds."
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