CHUFY

Sofía Sanchez de Betak, aka "Chufy", a world-renowned style icon and author of the Assouline published book, Travels with Chufy. In her book, Sofía highlights off-the-radar hideaways and secluded retreats where those in the know seek unforgettable experiences. Born in Buenos Aires, today Sofía splits her time between NY, Paris, and Mallorca where she lives with her husband and daughter. Chufy is a fashion brand with a focus on sustainable fabrics and hand-painted patterns. Sofia's bold and vibrant designs are influenced by every place she visits and each person she meets. Chufy reflects a modern sensibility combined with traditional elements. The brand embodies a woman, like Sofia, who enjoys exploring the world and wants to be comfortable yet sophisticated.