The Upside

The Upside is an Australian activewear brand founded in 2014 by Jodhi Meares, an Australian model and yoga enthusiast, after she found a lack of stylish, high-performance clothing. Inspired by the active lifestyles and fashion-forward attitudes in places like Hawaii, New York, and Sydney, the brand creates fashionable activewear for men and women that blends functionality with a "yogisoul" and attention to detail. The brand has gained a global following and is known for its distinctive prints and commitment to quality and sustainability.